This is my finished Poster, I used print media to promote "The Saboteurs" new album "Mad Smiles" in the music industry this would up sell and increase sale figures, so even though it costs money to make it is cost effective.

I looked at other posters from the Indie Rock genre they tend to have rugged looking lettering giving it the connotations of recklessness, reaching out to their target audience of teenagers as they have a iconography of being reckless and rebelling against the rules. This is exactly what the poster is doing as it is breaking the conventions of a poster with the images overlaying each other in a messy but slick house style. I used the black and white colours to show the dark themes of the music genre that are often related to sex,drugs and other teen related issues. However the bursts of colour in a pop art style portray the band as fun and current. The poster as a whole is very dramatic and in your face this is done so it grabs potential buyer’s attention creating a possible sell. I took lots of different photographs at different angles, I decided to go for a close up shot to create direct address with the audience and the angle should be head on so the audience feels like they are equal to the artist.

I struggled to find a suitable background for my poster as I didn’t want it to become to overpowering and the main focus however a block colour looked to formal for the Indie rock genre. I decided to take some photos of the crowd of a band I went to see, this worked well after manipulating the image on Photoshop polarising and creating shadowing to make the image more subtle. The images of eyes and lips went well as I think it gives the poster its own stamp and adds personality instead of it just being informative. I created these images by taking photographs of people’s eyes and lips and then cutting out the bits i need and then going on to change the colour and contrast on Photoshop, creating distorted images that break the conventional norms of how we expect everyday things such as eyes to look. I carried on this house style in my Digipak also.