The music industry has three main types of music videos performance, narrative and conceptual. Each of them play a very important part by emphasising on different performance aspects whether it is telling a story alongside an artist or just showing the artists musical muse by making something different or stand out from the crowd. When a video is made to be a performance type its main focus is to promote the artist or band. You have close up shots of the musicians playing their instruments and singing to show off their talent, The majority of the air time will be focused on them. Here are some examples of performance videos.